Salesforce Marketing Cloud is Salesforce’s platform for personalized, cross-channel marketing. It brings email, SMS, mobile push and advertising together, so every message is driven by the same customer data. With Journey Builder, Data Cloud and Einstein AI, brands reach each customer with the right message at the right moment, connected to Sales and Service Cloud.
Design automated, multi-step customer journeys across email, SMS, push and ads, triggered by behavior, dates or events and adjusted in real time.
Unify customer data from CRM, web and commerce, then build precise audiences by profile, behavior and engagement for every campaign.
Data Cloud and Einstein AI predict engagement, pick the best send time and tailor content and product recommendations for each customer.
Native integration with Sales and Service Cloud gives marketing, sales and service one shared view of the customer, so campaigns can trigger follow-ups across teams.
Marketing Cloud pays off wherever customer communication has to be timely, relevant and at scale. These are the scenarios where enterprises typically use it.
Guide new customers from sign-up to first value with a welcome journey that adapts to each person’s profile, product and activity.
React automatically to abandoned carts, viewed products or price drops with timely email, SMS or push reminders that bring buyers back.
Spot customers at risk of churn, reward loyal ones and re-engage lapsed buyers with lifecycle campaigns tailored to their value and history.
Send order confirmations, account alerts and service updates in real time from your core systems, while respecting each customer’s consent and channel preferences.
Want to see how Marketing Cloud fits your marketing roadmap?